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General news | 12 December 2016

A new identity and website for MMR

New logo for MMR

After more than a four decades producing millworking for some of Montreal’s most significant corporate and residential buildings, we thought it was the perfect time to reflect this success with an updated identity and brand new website.

Working with local agency Studio Helm, we undertook an extensive market research exercise, speaking candidly with clients, architects, designers, project managers and building operators in order to better understand what our clients want, and how we’re viewed in the market. From these learnings, Helm crafted a brand positioning which informed the new identity and brand communications.

Our new logo, bold and confident in its simplicity, is perfectly positioned to herald in the next forty years. The red tick represents excellence in quality and partnership; a graphic distillation of our reputation as an artisan whose expertise goes beyond the surface.

Our new site showcases in greater clarity our wide portfolio of projects, which tell the story of MMR better than we ever could. Our unique Insights section provides in-depth commentaries on issues affecting the industry, from MMR’s own expert team. Of course, we provide a snapshot of our practice, the wonderful team behind our success, and the latest happenings. And we’ve even served up a useful guide to working with MMR so everything runs like clockwork. All in the name of serving our clients better.

Our fleet of vehicles have also been given a fresh design, so look out for them on the streets of Montreal soon.

This is so much more than a new logo for us. It’s a reflection who we are, and the reputation we’ve built up over more than forty years of delivering quality millworking solutions.

We hope you like it as much as we’re excited to share it with you.

Marc-Antoine Desjardins